About

Shaping experiences for ultra high-net-worth individuals at J.P. Morgan Private Bank.

2025-Present

VP Design — J.P. Morgan Private Bank

Shaping best-in-class digital products and experiences for one of the world's most trusted private banks. I focus on transforming complex financial tools into intuitive, human-centred journeys that help clients make informed decisions and feel confident about their wealth.

I champion high craft, strategic clarity and an open, collaborative culture — partnering closely with product, engineering, and stakeholders to push what's possible. Beyond the work, I mentor a talented design team, raise the bar for visual and interaction quality, and ensure every experience we deliver reflects the trust and care our clients expect.

2021-2024

Design Lead — J.P. Morgan Private Bank

Designed cutting-edge products and experiences that empowered private banking clients to manage wealth confidently and make better financial decisions.

2020-2021

Design Lead — WONGDOODY

Led significant client wins across automotive, healthcare, and fintech sectors. Developed impactful brand experiences for internal platforms and drove the team to deliver simple, high-quality solutions.

Worked cross-functionally on briefs, strategic workshops, user experience design, and closely partnered with tech architects and engineers.

Line-managed three designers and mentored junior team members — actively supporting their skills growth and career development, while leading training, project scoping, staffing and hiring.

2019-2020

Design Lead — Brilliant Basics

Originally hired as a freelancer to push creative boundaries for a major client proposal — quickly recognised as a key contributor and became a permanent team member within three months.

Collaborated with the Experience Director, Brand, and Interior Design teams to relaunch the Brilliant Basics brand.

When I'm not designing, you'll find me running around with my two young daughters, exploring the outdoors and tracking down the best food London has to offer — usually all at once.